A print campaign designed to encourage subscribers to activate their digital subscription and download the news app. Four sizes were
created to run in the newspaper,
a full page at 10.5" x 21", a half page at 10.5" x 10.25", and two quarter pages at 5.36" x 10.25" so as to fit in multiple runs of the paper
regardless of how
much copy was to be running along side the ads. The quarter pages were also set to run inline with articles on the papers' website should the reader not be
subscribed or logged in.
The half page was convientently the right proportions to run on Instagram and Facebook.
